Reproduction Of The Female Image Of The Television Media

Pursuing gender equality and building equality and harmony of gender culture and social construction is the intrinsic demand of society development. The development and prosperity of economic society brings the mass media which as the role of social thermometer and barometer unprecedented mightiness.Medias such as newspaper,broadcast,television,network and so on with its production constitutes the most unique media culture which causes extensive concentration and discussion from different perspective and has reached plentiful achievement.Feminist theory concentrates on social gender construction,as a result,it concentrates on the mechanism functioned by media in the area of appearance and construction of gender role.They utilize the social construction theory to analyze and criticize the mass media that makes construction on female feature and then strengthens repeatedly again and again. Just as Beauvoir said in the Second Sex:"Women are not born as women,they become women." The sentence turns out to be pioneer and weapon to fight against physio-determined gender theory.Based on this point,the article tries to study female image recurrence made by media via analysis of specific TV program.Taking the TV news programs Xinwen Lianbo and financial figure programs Wealth Story-telling session as the sample,this research analyzes the reappearance of feminine images while using the Content Analysis,the combination of Text Analysis and Discourse Analysis to conduct the research. The article adopts the Content Analysis to analyze the program Xinwen Lianbo, establishes the operational analysis Category through the grasp of the relevant material,counts its concrete quantity to illustrate the division category,thus obtains the analysis and conclusion to the text.The article utilizes the Content Analysis to a certain extent to analyze the program Wealth Story-telling session, runs the quantity statistics plus the specific analysis to the text to the presentation of the roles in every story,while through the specific category's analysis it is helpful to pursue the consistency of the complex sample.Decided by the text characteristic it also uses the text analysis and discourse analysis to analyze the sample of Wealth Story-telling session in order to pursue the concretely complex diverse scene of the medium text as well as the in-depth relations presented by the different role's words and the interactive relations' symbol.The article takes social gender construction theory and symbol-power theory as its basic theory.Social gender is the society construction based on physio-gender,but it's not inherent and has no fixed mode.It is influenced by social polity,economy and culture.The self-identity of social gender changes along with the time and the environment change.No matter what kind of feature it is,male and female,both of them are production of discourse and social history. So it is significative to analyze the female image figured by text discourse.The paper analyzes the program Wealth Story-telling session in the second part which concludes that the medium text holds the creating-wealth stories of spreading new wealth ideas,leading the mission of creating wealth,bearing the responsibility and causing influence,meanwhile,it presents all sorts of gender myth.In the image recurrence,the criticism that feminist scholars gave about media's focusing on female body isn't changed while female characters transform into elite in certain economic domain.Whether there is connection or not,their appearance,expression,clothing and personal ornaments,body behavior and so on frequently become the remarkable content in the media text on their image writing.On the other hand the high-frequency wife image also repeatedly hints the social construction's strength internalizes for feminine self-gauge teaching retiring from public domain to personal domain,and becomes the emotion-appealing objects for the masculine economical elite.The repeated elaboration of stereotype mechanism also reflects the mainstream society could not avoid all sorts of myths and the ideology of the female characters in economic domain.The third part of the article draws a conclusion from analysis on CCTV News program sample:authoritative news program presents female image deviation by media reappearance.And we can also learn that female is often neglected when media makes choice from analyzing female-identity category. The frequency statistics shows that the media reappearance of female image in public area is a kind of low representative condition,moreover,the sample analysis indicates there is stereotype statement on reappearance of traditional female image,especially farmer-identity female which causes reappearance deviation.However,considering from positive aspect,the sample also presents positively and relative multiplex color to the reappearance of feminine image.As a result of conspicuous political nature,female political elite image can be presented on media.Althofigh it is in the inferiority comparing with male in quantity,the report way is the same as male,what's more,the attention the program paid on the focus event reflects report on focus person.Despite the quantity of female image as focus person is obviously smaller than male,the report of hero deed have no gender prejudice.On the ordinary occupation post, the massive presentation of female image is a sign that female has already walked into public area.Finally it is the conclusion of this article that through the analysis to the two well-known programs,the female image recurrence of the mainstream media reveals the inherent sex prejudice is followed,on the other hand the struggle the mainstream media made for the feminine image multiplication has already appeared."At present the publicity the mass media worked for women's status and their function isn't symmetrical with what they have contributed to our country.The characteristics of spreading rapidly,wide coverage,strong infiltration the mass media itself has have decided that it would affect people's ideological concept and their behavior imperceptibly." Therefore,as the mainstream among the mainstream media and outstanding program in China they even more should play its leadership role,penetrating media's wide-angle lens into rich life,reappearing female image really and healthily,making contributes positively to the goal of eliminating gradually the prejudice, discrimination to the woman and the social concept that people belittle woman, creating a good social environment for woman's development.The media should reflect the world truly and accurately,objectively and fairly report the events about men and women from the social sex angle,setting up a social gender consciousness.The world belongs to both men and women.Integrating sex consciousness to the mainstream media and strengthening woman's influence in media could fundamentally achieve the ideal target of gender equality and coexistence.The innovation of this article firstly lies on the selection of the research samples.As the image presentation for female in economic domain Wealth Story-telling session itself has the typical significance while there has never been an analysis to this program before.As the major news program among the mainstream media,Xinwen Lianbo presenting the feminine elite image to correspond the female in economic domain has not only the research value but also the scientific significance.The research which selecting a certain-time sample to analyze the text is quite practical.Innovation in this paper:Although the female's reappearance in the media is still full of gender bias,the active and diversified presentation for female in Xinwen Lianbo is helpful to empower women in society on the positive side. From the analysis of samples,this program has presented many feminine images in different domain such as the political elite's political activities,the ordinary workers of each profession who have been in a working state while they show in the program.The description for women farmers is the same with men farmers except certain inflexible prejudice.Women farmers enjoy the policy benefit and are engaged in agricultural production and so on.All these positive presentations have an enlightenment power.Female's rights authorize the same meaning with male's,thus it is formed a kind of summon which inspires a positive influence to more women from the cognition and the behavior in reality.