The Research On Digital Publishing Strategy Of Anhui Publishing Group

In the process of promoting human history development, the traditional publishing had a very long glorious history. Till now, it still plays an important role. Along with the coming of the information age, which is representative of computer network technology, readers and users can still sense the effect of the paper publication information resources, but have to pay attention to the new star, digital publishing, which is rising in the new period. Digital publishing has emitted more dazzling brilliance. The Chinese industry has caught sight of the larger changes and big profits of digital publishing, since Digital publishing has begun to caused a big rush all over the world. The transition from traditional publishing to digital publishing is irreversible. More and more enterprises and organizations have entered into the field of digital publishing, so do publishing group of every province in china positively.As the leader of the culture around Anhui Province, Anhui Publishing Group exposes several problems which caused a slow transition from traditional publishing to digital publishing, such as strategic error of group development, insufficient attention to digital publishing, absence of specialized agency to integrate group resources, the lack of digital publishing talents and the monopoly of telecom operators.The success transition of Anhui Province Group will push forward economy of Anhui Province and promoting glory of Anhui Province culture. The essay focus on the analysis of Anhui Province Group digital publishing, to study its digital publishing strategy base on the successfully experiences of domestic and international famous publishing group.