The Development Of China Digital Publishing Industry And Strategy

With the rapid development of computer technology, digital publishing meteoric rise, although a late start, but the momentum should not be overlooked. Based on a strong policy background and industry background, digital publishing output hit record highs in 2009, output value of the first ultra-traditional publishing industry. Digital publishing industry is built on computer technology, network technology, based on the emerging communication technology publishing industry, in the mode of transmission, profit model, both with the traditional publishing is quite different. While affirming the achievements of digital publishing industry at the same time, similar to copyright issues, personnel structure, the profit model to explore the problem can not be ignored. In this paper, the digital publishing industry research and analysis focused on the following aspects:system introduces the meaning of digital publishing, digital publishing product features, the digital publishing in China's development history, digital publishing industry, the impact on traditional publishing and the development of digital publishing industry of significance.through the analysis, summarized the status of the development of digital publishing, including digital publishing industry competitive analysis and publication of key figures of the industrial structure chain. Communication with the principle of China's digital publishing industry to analyze the structure of the chain. In summing up the status quo of China's digital publishing industry, on the prospects of China's digital publishing industry to make predictions.Based on the findings, analyze and summarize my problems in the digital publishing industry, as well as issues arising from analysis of the causes, and on this basis, for promoting China's digital publishing industry on the healthy development of the constructive views. Digital publishing industry as an emerging industry, opportunities and challenges, advantages and disadvantages are significant, how to grasp the crucial period of industrial development, China's digital publishing industry to speed up major transformation to improve our overall level of press and publication industry is a subject worthy of careful consideration. This article based on their own reality, based on the analysis of digital publishing industry to analyze the current situation and prospects are proposed.