A Study On Chinese Digital Publishing Base And Strategy Analysis Specialization:Master Of Publishing

Publishing industry has come into a new era along with the development and advance of technology. Digital publishing has become popular recent years for the development. China has issued a series of policy documents to support the development of digital publishing industry. Besides, local government has spared no effort to the development of digital publishing industry. The overall digital publishing production among all the proportion of press and publication is getting bigger and bigger. Our country has built 14 national digital publishing bases in order to promote the development of digital publishing industry, and then form the phenomenon of digital publishing industry cluster. Besides, to help and promote the development of surrounding areas of digital publishing industry. The effect of national digital publishing base is obvious promoting, and it has an important influence on promoting and boosting the local economy. This paper aims to provide relevant to the booming national digital publishing base theory significance. This paper is divided into 8 parts in total. The first is the introduction part. This part introduces the research background and significance of this paper, as well as the innovation of the research point and the insufficiency. This part is also introduced the research ideas and methods, including some related research reviews. The second part introduces the connotation of national digital publishing base in china and the digital publishing base policy interpretation. Firstly, this part introduces the definition of the parties of digital publishing, the understanding of the digital publishing industry, and the definition of digital publishing base, and then introduces the relevant policies of national digital publishing base in our country, including Chinese policy documents about digital publishing, digital publishing base industry admittance policy, place policy, etc. The third part introduces the development status of Chinese national digital publishing base, including the development of national digital publishing base and the development status of 14 bases. The fourth part is the contrast among national digital publishing base. Mainly includes the national digital publishing base in our country the contrast between the operating mode and the policy support of contrast. And it also introduces the characteristics of foreign science park and comparative study between Chinese national digital publishing bases. The fifth part discusses the problems of national digital publishing base in our country. Through the relevant data collected, according to the theory of industry economics, use the method of quantitative analysis of the problems existing in the national digital publishing base between. The seventh part is the epilogue. It is a summary to the full text.In conclusion, the main idea of this paper is:first of all, summarizing predecessors’ research progress. Outlines the present situation of our national digital publishing base; and then points out the problems existing in the national digital publishing base in our country, and how to solve these problems. Contrast research is the biggest innovations in this paper. And it aims at promoting the development of digital publishing base better and faster.