Research On Digital Publishing Strategy Of Z Pressr

The economic and cultural development of our country are in the development.because of the reform and open policy,cultural industry also entered the unprecedented stage of development,and has made some achievements in the eyes of.As electronic information technology development,publishing industry is bound to enter the new media era to adapt to the development of network technology,so the traditional publishing house is facing unprecedented crisis,challenges and opportunities.At present,the traditional publishing house has been reformed to carry out digital publishing business,but there are no strict rules of the process,can only be based on their own professional advantages to find their own way of digital publishing.In this paper,we start from the demand and necessity of digital publishing,and take the SWOT theory as a guide,from many angles to the development of digital publishing,the benefits.drawbacks.opportunities and challenges in the development of Z publishing house,and further explain the feasibility of Z publishing.Also use the Fourth Military Medical Press digital published analysis,for accurately understanding professional publishers and professional publishers to explore the digital publishing development strategy lay the foundation.