Study On News Production In Horizon Of Words Media

News production is a core problem in the field of journalism and communication.It is a progress that news information becomes commercial, social and systematiccoverage under the condition of market economy. It includes a lot of segments, such asgathering, constructing, examining, communicating, and it is controlled by manygatekeepers, such as information sources, media, journalists, and audients. Moreover, ithas distinct characteristics such as social, commercial and public, and if political system,economic level, cultural awareness, social psychology or other relevant factors arechanging, it will change correspondingly. In the area of media ecology, the phenomenonof words media is constantly emerging, it leads to many difference at every segmentbetween the traditional news production and the current news production.This thesis dialectically studies the status of news production in horizon of wordsmedia, and find that words media a faster news production, the more types of subjectsthat participate in news production, and the stronger communication effect of newsproduction. However, words media also has much negative influence on newsproduction, including mixed sources, abused words, and disordered competition. Thenthis thesis is intended to explore the reasons that the objective changes of newsproduction in horizon of words media, and we discover a set of instinct factors forcenews production to make change in horizon of words media. These factors are: thenews’ characteristic of words media in sight of semiotics, the public’s centralized choiceon subculture under the influence of words media, and the reconstruction of newsstructure in horizon of words media; on the other hand, there is an external pressureincreasing the speed and depth of our news production’s change. The pressure consistsof three factors, they are: the development of new communication technology and itsconception, the inherent deficiency of journalism rules, and the international newsproduction expansion of Media Empire. On the basis of these changes and its reasons,finally, this thesis tries to give some tactics on news production in horizon of wordsmedia. In terms of conception, we should shape a sense of new and professional newsproduction in horizon of words media, it includes unswerving news professionalism,precise values on words media, optimistic attitude on audients’ news production,tolerant shared news production psychology, and open mind on globalization of newsproduction. In the aspect of practice, we should construct a new professional converged news production model that can get sustainable development. This model is based on aprofessional news report way called ‘news diamond’, and put ‘converged newsroom’ asthe core, so as to make use of the positive significance of words media in our newsproduction, eliminate the difficulties caused by words media at maximum, then create agood public opinion environment, and ensure to develop our journalism more steadily,healthily and sustainably.