| Media convergence has been sweeping the whole world like a furious revolution tide since the era came into21th century. A relative stable development model has been formed in the industry of foreign business news out of the impact of the convergence of media technology. During this process, what is the position of our country’s TV business media in the coordination system of the knowledge map of global convergence and development of business news? Our domestic journalism still stays deep into the traditional medium construction and culture, but meanwhile, it is forced to turn into the new trend of journalism. How to look into the anxiety and paradox context out of the unfulfilled practice of media convergence? What is the way for convergence research to be effectively involved into and reaching the key problems? Consequently, the research of the thesis sets up a target of omni-media convergence of broadcasting and TV, takes use of the social theoretical perspective of journalism production, brings in the dimension of technology at the same time, and looks fully and deeply into the omni-media news model of domestic journalism convergence, that is, the identity construction after TV industry’s turning into omni-media, the idea of layout operation, the model of journalism production and the change of institution and journalism ideas. It means the theory and practical construction of converging journalism systems on the base of the breakthrough of the existing developing model of traditional journalism.Broadcasting and TV Omni-Media Group of CBN is in the era with an outstanding characteristic that is the media construction based on the platform of internet. Users’personal experience is strengthened unprecedentedly. The thesis is probing into how the Omni-Media Group of CBN is onto the pulse of the time, percept the need of the audiences, makes further creation based on the existing advantages and recreation in the process of journalism production, and makes recreation of the institution convergence.Omni-media journalism production has three aspects and features:personalized customization—aggregation of news content, immediate obtain—the platform of cross-border news, panorama experience—time and space view of news. CBN should pay more attention on the theoretical creation in the production strategic layout from "all media" to "omni-media":the motivation of user experience from "content as the lord" to "production as the lord"; process recreation:the direction of aggregation production from "time forum" to "omni-media" terminal; organizational coordination: ideas of media convergence from "interaction of broadcasting and TV" to "news3.0"; institutional creation:the creation of some aspects such as the institution power delayering from "centralized power" to "delegating power" and so on. The positive exploration of CBN in the process of walking into omni-media will bring in a positive significance and provide a wide reference for other domestic media groups in the development of omni-media.
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