The Production Of Television News In The Era Of New Media In China

The article starts with analysing the characteristics, significance and future direction of TV news production in the context of new media. By firstly sorting out the global production characteristics, news values of TV news, and the relationship between TV news and current society, the article demonstrates that TV news production owns oblivious characteristics, and distinct and strong sense of identity of social mainstream values. Moreover, the article has defined China’s TV news production in the context of China’s national conditions and differences of its history development, pointing out that TV news production in China has a natural advantage in political status, and with the development of economy, the competition mechanism of TV news production filed has established along with the drive of economic capital. And due to the competition mechanism, TV news production in China has made some progress in the construction of journalistic professionalism, however, the tortuousness and difficulties in the progress of obtaining autonomy elaborately illustrates the tension among a variety of the capital.Given the research premise, analyzing the context of new media is one of the important chapters of the article. With the global spread of new media, the media globalization has shown some of the characteristics of post-colonialism and post-modernism. And on the basis of those characteristics, China adopted a policy of vigorously support for the new media so that the internet develops rapidly driven by adequate funding, skilled personnel and other advantages. The pace and pattern of the development of domestic portal sites, video sites and social networks, i.e. Weibo, have established a new type of advantageous resource for new media, of which the capital strength showing a tendency to transform into political power, whereas formatting into two opposing trends of the impact on the society. Therefore, some new demands have been come up with to TV news production in China.By observing western countries, the article describes the rapid response and integration strategy of global news channels i.e. BBC and CNN in times of new media, which highlights the importance of journalistic professionalism of western developed countries in the times of new media. Although different TV systems and socio-cultural background lead to subtle differences of TV news production, studying the way they cooperate and merge with new media will make us discover that they always keep the creative priorities and adept at managing the modern tradition in social interaction and specialization.In the context of globalization, more and more changes of the field in which China’s TV news produce were caused by the drastic transformation of our society and the rapid development of social networking. These changes make the production of China’s TV news particularly significant, especially in taking from the important task of social enlightenment to the masses via merging with the new media and extensively mobilizing various social forces to participate in the political and economic events, as to consolidate the existing political capital. This is the path of an imminent win-win, but demands technical interaction&system integration, and as well as the intervention to the aspect of the content. And by means of fully mobilizing the enthusiasm of all sectors, the path will enable the TV news production in China to take the initiative in its authority and credibility construct, and to play a leading role of buffer zone to social conflicts when confronting the challenges of new media operated by either private or foreign capital in the current period of social transition.