Research On Network Public Opinion Management Counter Measures In Emergencies

With the continuous development of social economy in our country, the incidenthappened frequency also enhances unceasingly. The inevitability of network publicopinion as the incident product, are the important influence to the government and society.How to correctly guide network public opinion, a reasonable management of the networkpublic opinion, become an important task in the work of social management. Achieve thenetwork public opinion through this topic research, the deep understanding of generalcharacteristics, then find the network public opinion management.Based on the modern management theory and information dissemination theory asthe analysis tool, to sudden public events as the object, with the help of case analysismethod, analyzed the network public opinion in public emergency. Paper first toemergencies are analyzed in general, it is defined as a kind of social life is difficult topredict in advance and wide scope and pose a serious threat and harm to the societypublic event, it includes natural disasters, accidents disasters, public health events andsocial security event types, unexpected events of contemporary with sudden strong,preventable harm large, stronger, etc. In addition, the network public opinion is animportant social phenomenon are analyzed, it is because of all kinds of public is relatedto its own interests or yourself concerned about social phenomena and social problems ofstimulating and openly on the Internet and spread the cognition, attitude, emotion andbehavior tendency of the collection, is free, emotional, richness, difficult to control andlanding characteristics. On this basis, this article on the "spiral of silence" and"agenda-setting" theory is analyzed. In modern times, the network public opinionmanagement there are still some problems, in the emergency management system is notperfect, the absence of regulatory responsibilities, users of network ethics culturalconstruction lag, etc. This to these problems, the following measures should be taken:one is to strengthen the construction of government information publicity, second is toperfect emergency system and the system construction of network public opinionmanagement, more than three is the government management and industry self-discipline combination way to highlight network, four is to strengthen the construction of networkethics.Strengthen the network public opinion management to enhance the governmentexecution, build a harmonious society has very important significance. In the aspect oftheory on the one hand can make further research of network public opiniondissemination rule in the theoretical circle, on the other hand make the modern publicmanagement theory to obtain the very good use.