Research On Anti-silence Spiral Propagation In Network Environment And Its Guidance Mechanism Of Internet Public Opinion

The phenomenon of "anti-silence spiral" means that in the network communication environment,network users can speak freely on all kinds of network platforms,with"minority" views of netizens in the face of the mass media to convey the "strong opinion",and did not retreat,they dare to express their views,rather than to remain silent or convergent.Along with the development of the event communication process,the communication between the information is deepened,people who hold the same view will gather together to form a "climate of opinion",which is recognized and accepted by more people,and more and more people hold the view of "minority",and finally surpass those who hold "majority" opinion,and make the "spiral of silence" reverse.,forming the phenomenon of "anti-silence spiral".In the age of Internet communication,"The spiral theory of silence has obvious adaptability and limitation,and the phenomenon of"anti-Silence Spiral "is formed,and its causes are complicated and diverse,which mainly include the limitation of network environment,the strong choice of the audience,and the"backbone "factors.This research used a series of research methods such as: The literature research method,case analysis method,theory analysis method and sampling survey method,and take the November 2016 "Luo Yi Xiao" event as the analysis object,has verified in the network dissemination,exists "the anti-silence spiral" phenomenon,and tries further to explore its cause,Performance characteristics and how to better conduct network public opinion guidance.On this basis,this paper tries to propose how to actively guide the development of network public opinion,in order to correctly guide the development of the network public opinion in the phenomenon of "anti-Silence spiral",and to provide a reference basis and method for government departments to promote healthy network communication...