Government Transmission Communication And The Media Ecology

The dominating purpose of this thesis is to generalize and analysis the scopeand theoretical framework on research of the image for government transmission, andsummarize the significance on communication, in addition to see through currentsituation and posture which happened in our media environment through the perspecton media ecology, to elaborate the relationship between media environment and theimage of the our government which is interactive and commensal. The emphasis ofthe paper is to demonstrate the produced impact and attention that media environmenthad affected with government Communications，we can construction measures to improve thegovernance capability ulteriorly, drive the development of socialist and Social harmony, and fit theregulation on governmental image-building.The innovation is that I hold the investigative perspect on the media ecology tradition,dissect the communication mechanism on government communications, build the interactivepattern on government, medium and the image of our government, I use research methods onliterature analysis, system analysis, case study and institutional analysis to state the relationshipbetween media environment and the image of the our government which is interactive andcommensal, to demonstrate the measures on shaping the image of the our government whichemerge development situation that get rid of the stale and bring forth the fresh with developmentevolution of media ecology. Finally I demonstrate this point, building innocent transmission modeof the image of our government in the media ecology is to reach harmonious and balance statebetween the image of the our government and mass media, promote the inner balance of socialistsocial harmony.