The Current Situation And Developing Countermeasures Of The Rural Media Ecology In The Middle Part Of China

Media play the irreplaceable role in developing rural areas and building harmonious society in China. On the basis of investigating the article analyses the current situation of the rural media ecology in the middle part of China represented by Jiangxi Province. Several investigations show that the rural media ecology in the middle part of China is still out-of-balance though the media market develops somewhat in recent years. In order to balance the rural media ecology, the article proposes that media research should share consciousness of Ecology, and that the governments at all levels and media should bear their own responsibilities respectively and cooperate together, and some countermeasures should be taken to promote the media literacy of the audiences in the countrysides.