Study On ASSA ABLOY China Business Development Strategy

On2011, Chinese real estate market development, undulating, more than the city issued" be restricted to buy your", most banks due to increase reserves and tightened against the real estate lending. China has a vast territory, region economy progress is lopsided, for real estate, shift from the traditional "on North Canton"," long triangle" and "bead trigonometry" gradually shifted to the "central Bohai" southwest, northwest and other has the potential of the two or three line of the city, development train of thought from the original simple to take, bank loans, residential development and sales mode to a low carbon environmental protection concept, folk financing loans, commercial real estate, the real estate industry and common development model.For real estate is closely related to the construction contractor, electrical and mechanical equipment and building decoration materials and other industries, the need for real estate development trends and changes in the corresponding sentence beforehand, according to the country macroscopical economic policy understanding, the company organization and strategy to make corresponding adjustment.Assa Abloy China Company Limited is the world’s largest hardware building materials supplier, to enter the Chinese market for20years, face the market competition turns white-hot increasingly, how to according to the real estate industry’s development and change, brand and technology integration, maximize the use of the means of production, change of organizational structure, integration market channel, in order to reduce the product, operation management and the cost of the circulation link, improve brand competitiveness and market share, these problems become the company decision-making and management challenges.This article unifies the Chinese current real estate market and the company, the use of external factor evaluation matrix, competitive posture matrix, internal factor evaluation matrix analysis, put forward " company strategy and organizational architecture" design, analysis of the current strategic plan, develop, select, implement new strategy, implementation strategy and organizational structure change.Finally, the company gradually implement the new strategy for existing case for empirical analysis, explained that the enterprise business development strategy research of the necessity and feasibility, find deficiencies, and put forward the related proposal, and the future strategy is carried out in the round of new prospects.