| Jiangsu Zhongtai Bridge Steel Strcture Co., Ltd. (hereinafter referred as Zhongtai Bridge Steel) is the largest private company and the first listed company in the bridge steel field. It developed rapidly in the first 10 years and became an unneglectable force in the industry. However, over the past few years, it has been confronting unprecedented challenges. The company is in the face of decreasing income of main business, increasing financial pressure, piling bad debts risk and dropping profit,which all drive the company to seek development in transformation.The assay takes Zhongtai Bridge Steel as an example, based on the Ten Academic Theory and Four New Theory, through the analysis of the development history, vision, mission, internal and external environment, including but not limited to the analysis of the company's operation,financial status,core competence, and external environment,using strategic analytic tools such as EFE matrix and IEF matrix, and internal and external matrix, and SWOT matrix to do empirical analysis,to come to the conclusion of the decision making path of Zhongtai Bridge Steel.We can draw the following conclusions through the study: Zhongtai Bridge Steel should strip the traditional main industry gradually, fought in other development potential of the industry,to seek new development opportunities. Currently,Zhongtai Bridge Steel is transforming into hi-end educational industry through private placement. It consists with the analytical result of the assay for Zhongtai Bridge Steel to ST strategy, which proves the significance of scientific strategic analysis is to a company's strategic choice. The development path of Zhongtai Bridge Steel is the epitome of the majority of Chinese companies. Whether to transform and how to transform are the common problems these companies are facing with. This assay is dedicated to provide an example and reference to the companies in the path of transformation... |
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