Research On Development Strategy Of The Container Yard Enterprise

In the beginning of the EA’s planning and construction, loading and unloading ofthe entire port industry is at a stage of rapid development. But because of theinternational financial crisis, the EA faced by the international Businessenvironmentand the planning and constructionwhen compared with the greatchanges,the entireport handling industry entered a period of steady growth from the period of rapidgrowth. Although the macroeconomic situation at home and abroad, particularly theshipping market situation after a sharp decline began a slow recovery,the whole ismoving in the right direction, but does not consolidate, unstable and uncertain factorsstill exist. In this context, the EA decided to study the next five years, developmentideas and strategic direction.Second chapter of EA’s strategy for the future development of the externalEnvironmentCollate and summarize the macro-environment and micro-environmentalfactors, external factors evaluation matrix (EFE) a brief analysis,reached the status ofthe logistics industry in tianjin able toexternalopportunities and threats to react can betheappropriate way to Takeadvantage of favorable opportunities and to avoid adversethreat to the conclusions.The third chapter from the internal environment to start tocollate and summarize theuse of internal Factorsevaluation matrix (IFE) and theboston matrix analyze enterprise architecture, human resources, equipmentmanagement,information technology and corporate culture, drawnafter EA on theregional marketin Tianjin less competitive situation, market share is not high,but thedevelopment of high potential conclusions. Chapter EA’s strengths and weaknessesand the opportunities and threats using the SWOT analysis method obtained forEA’sstrategy for future development and direction.Development strategy is the modern field of Logistics companies in theProduction and management in general will face. Logistics engineering and management in the field at thejunction of key areas,with the field of logisticsengineering analysis methods have been gradually known and applied,forward-looking and planning the development of strategic research once again returnto the people’s vision. How to use the possibilities of the existing conditions,data,theory,scientific of an enterprise,to create more costeffective and future possibilities tobecome the primary goal of the researchers. Therefore, the research topics of thispaper is practical and instructive.