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Competitive Intelligence In The Strategic Management Of Enterprises

Posted on:2009-09-21Degree:MasterType:Thesis
Country:ChinaCandidate:X B GengFull Text:PDF
GTID:2189360272458241Subject:Information Science
Abstract/Summary:PDF Full Text Request
With the economic globalization trend, the arrival of a large number of enterprises are faced with the same time, fierce market competition. Enterprises in developing an edge, to achieve its strategic objectives, it is necessary to strengthen the study of Competitive Intelligence in order to enhance their competitiveness.environment, corporate decision makers to continue to provide, based on the fact the course runs through the whole process of Strategy Management, Strategy Management based on the analysis carried out by Competitive Intelligence worth studying.This article first Competitive Intelligence with Strategy Management study the relationship between the analysis of a combination of both. Strategy Management from the perspective of the functions of Competitive Intelligence method and location to explore on the basis of which focused on the use of a combination of methods Competitive Intelligence, Strategy Management then the process as the breakthrough point, through the various stages of the Strategy Management, the use of different methods of Competitive Intelligence portfolio, combined with an analysis of cases related to that. Fianlly,he performance evaluation mode of Strategy Management and xxx to be pointed out Respectively.
Keywords/Search Tags:Competitive Intelligence, Strategy Management, Strategic Position and Action Evaluation Matrix, Internal-External Matrix
PDF Full Text Request
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