Study Of Tourism Enterprises’ Product Design Based On Value Engineering

This paper based on the related theories and methods of value engineering and tourism products, analyzes the feasibility and necessity of value engineering applied in tourism enterprise products design activities, analyzes the value of tourism products to explore the specific ways to enhance its value based on the functional analysis and cost analysis, and discusses how to use it in tourism enterprise product projects of evaluation and optimization, at last studies the "Hainan double fly5day tour" case as the application of the method we have researched.Through theoretical analysis and case studies, we have reached some main conclusion as follows:first of all, value engineering is an effective and scientific method as being applied to product design process of tourism enterprises. Through discussion on the general mode that how value engineering can improve tourism product value, we find five ways to enhance the value of tourism product, and to explore how to apply in reality. Second, through analyzing the function and the cost of tourism enterprise product, studies these low value items, we come to the conclusion that how to enhance the value of tourism products by value engineering in specific ways. Last, value engineering also has some directive significance to improve the value of tourism enterprise. By the rational planning, strengthening the management of standard and relationship, taking advantages of seasonal activities, expanding the scope of publicity, optimizing the allocation of resources and increase organizational efficiency, tourism businesses can further enhancing the overall value. With the further development of tourism, tourism enterprises will be requested to renew the product design activities. Thus they will face more and more fierce competition. Application of value engineering in product design of tourism enterprises has broad application prospects. It has certain reference value in improving the economic and social efficiency of tourism enterprises.