Research On The Problems And Countermeasures Of Tourism Product Development Of Tongli Tourism Company

Tourism products is the prerequisite and basis for the existence and development of tourism industry,tourism product development is the central part of the entire tourism activities.With the continuous progress of society and the rapid growth of modern tourism,people's diversification of tourism products,personalized,quality requirements are also rising.Rational use and effective development of tourism resources,and in accordance with market changes in a timely manner on the development of tourism products to improve innovation and tourism tourism development and visibility of the promotion plays an important role,but also tourism in a highly competitive market environment to win and achieve The key to sustainable development.In recent years,its development and management of the main body of Suzhou Tongli International Tourism Development Co.,Ltd.(referred to as the same tourism company)in the tourism product development has been the development of tourism products in the town of Jiangnan six ancient towns in the early development of tourism town,has a wealth of tourism resources,Do a lot of exploration and practice,but there are still some shortcomings and problems.Based on the study of tourism products,this paper expounds the related theories of tourism product development on the basis of combing domestic and foreign related literature research.Based on this,this paper analyzes the general situation of tourism product development in Tongli Tourism Company,and through the empirical research,Angou analysis and other methods,the tourism characteristics of Tongli tourism products and the main problems of tourism product development in Tongli Tourism Company This paper designs a scheme to improve the development of tourism products,including the principles that should be adhered to,the choice of objectives,the choice of tourism products,the use of tourism resources theory,tourism product life cycle theory,tourism culture theory,TPC theory,tourism sustainable development and other theories As well as the specific program content,and put forward the development of improvement measures to implement the safeguards.This paper is divided into six chapters.The first chapter is introduction.In this paper,the research background and problems,the purpose and significance of the research,the research status at home and abroad,the main research content,research methods and thesis structure.The second chapter is the theoretical basis of tourism product development.Combing the basic concepts and related theoretical basis.The third chapter: the present situation and existing problems of tourism product development of Tongli tourism company.This paper analyzes the development of tourism,tourism products,tourism product development process and present situation of resources,industrial base,and systematically analyzes the market characteristics of tourism products,analyzes the main problems in the tourism product development.The fourth chapter is about the development and improvement of tourism product design.The principle,target selection and development improvement of the specific scheme are put forward.The fifth chapter is the safeguard measures of Tongli tourism company to implement tourism product improvement program.This paper expounds the safeguard measures from the aspects of municipal facilities and public service guarantee,tourism management system and industrial management support,tourism capital and personnel protection,intellectual tourism and scientific and technological security,resource and environmental protection.The sixth chapter is the conclusion and Prospect of the research.This paper summarizes the main work of this paper and the main point of view,illustrates the innovation of this paper,points out the lack of research and further research direction.