RMP From The Perspective Of Buyun Spa Tourism Product Optimization Design Research

With the rapid development of the world economy,the improvement of people's quality of life,the tourism industry in recent years has strong momentum of development,under this background,the hot spring tourism has entered the development stage of mass tourism,and thus hot spring tourism development will not only confined to the hot spring's medical functions,but also to the multi-functional comprehensive change,the performance of the hot spring tourism product development and project innovation,from simple,single to high-level,diversified development.Therefore,the tourist destination to create high-quality resort environment,to provide diversified,high-grade hot spring tourism products,with comfortable and thoughtful travel services,and shaping the distinctive cultural characteristics of hot spring tourism products will become a new trend.Bu Yunshan Township in the development of hot spring tourism has a wealth of resources,hot spring tourism development momentum is very strong,is the main direction of development of tourism in Zhuanghe city in recent years and has made some achievements,but there are still many problems.Such as the single product structure,cultural connotation is not enough,the industry chain is not complete,low value-added products and so on.Hot spring tourism products will be a comprehensive upgrade in the future hot spring industry research hotspot.Therefore,it is of great practical significance to optimize the combination of hot spring tourism products.This paper based on the domestic and foreign related research literature review and analysis of hot spring tourism,based on the basis of "RMP theory","tourism product life cycle theory","tourist behavior theory” and other related theories.the first comprehensive evaluation of Buyun spa tourism resources,and the tourism resources can be transformed into the type of tourism products,then through the form of market research questionnaire,the development status of Buyun spa tourism market,analyzed the future development trends and problems.On this basis,put forward the suggestions and Strategies of hot spring tourism product optimization,resource selection and optimal combination of hot springs,with the extension of the hot spring product.,choose the best combination of resources with the hot springs to expand the extension of hot spring products.First of all,to explore the advantages of hot spring resources,combined with the traditional Chinese five elements of health concept,to meet the consumer hot spring physiotherapy market demand,proposed to build five elements of hot spring health brand,followed by other local tourism resources,put forward the combination of hot springs and mountain vacation and hot springs and rural resort Combined with the product development model,the advantages of resources into product advantages in order to obtain the corresponding economic benefits,and become the core elements of the tourism destination image and brand,the spa tourism has become a new growth pole of Tourism development and can solve the impact of the development of the local tourism industry in winter off-season problems,to provide a theoretical reference for the development of the tourism industry in Zhuanghe in the future.