Study On Design Of Tourism Products Based On Background Of Local Culture In Huizhou

Huangshan City has Xidi and Hongcun and the yellow mountain World Cultural Heritage, it has the unique natural heritage resources and intangible cultural heritage resources, and more has Huizhou geographical culture of the Huishang brand, and it becomes an important tourist destination. Tourism to local economic development plays an important role, at the same time, its tourism product market has broad prospects for development. With the rapid development of tourism in Huangshan City in recent years, the enormous potential of the tourism product market has also attracted the producers of tourism products around the country, resulting tourism product market competition is increasingly fierce in the Huangshan. However, the Huangshan tourism products industry development is still lagging behind tourism development. Manufacturer is mostly self-employed, the mode of production is hand-crafting workshop, the type of product is relatively simple, the product quality is too rough. It is difficult to meet the modern tourism consumer desire. This has become bottleneck of hindering Huangshan tourism product quality improvement.How to design and develop tourism products of rich Huizhou geographical cultural characteristics, and able to meet the current social tourism consumer requirement, is an important problem to be solved for the Huangshan tourism products sustainable development. This paper is a study to above-mentioned the problem, it provide an effective solution for the design and develop of the tourism product in Huangshan City. The main work and the achievements accomplished in this paper are listed as following:1. The Huizhou regional culture and tourism product researchThe objective conditions and the advantages of the development of Huizhou region tourism industry and design and development existing problem of Huizhou tourism product are found by Huizhou local culture and tourism products market situation analysis. It provides a theoretical direction for the establishing Huizhou element graphics library.2. Huizhou cultural elements extraction and processingHuizhou Huizhou cultural elements are summarized by systematic analysis of the Huizhou regional culture. Some typical cultural elements are extracted form the Huizhou Huizhou cultural elements are deeply processed to obtain more Huizhou cultural elements. It provides the necessary assurances for the establishing the library of Huizhou culture elements, as well as for quick and easy design of Huizhou tourism product foreshadowing.3. Huizhou tourism product design and developmentHuizhou culture element library is established. The new Huizhou tourism products are designed and developed by analysis research for the principle of design and development of the tourism product, development patterns, realization forms and using Huizhou culture elements library.