The Research On Experience Tourism Product In Urumuqi

Experience economy is the fourth stage of economic development, which willprovide experience as an economic matter the economic situation in the whole worldhad a significant impact, while the travel experience also determines the importantproperties of the tourism industry should take the forefront of the industry inother tourism products can provide the best travel experience will naturally becomethe current focus of attention. Perspective in the experience economy, the face ofcompetitive tourism market need to focus on visitor experience needs, focusing onthe management of visitor experience for its visitors an unforgettable trip to Urumqi.Part of this thesis is devided into5partThe first part，auther introduct the theory on designing experiental tourismproduct in Urumqi.The second part, auther analyze Urumqi tourism resources, the Spatialdistribution, Characteristics of tourism resources, potential of tourism resourcestransforming into experiental tourism product.The third part is analyzing market demand in experiental tourism product.Itinclude four part.such as Individual information, attitude of experient tourism,behavior of travel, satisfaction of travel.The four part is analyzing the present situation and the lack of experient touristproduct in UrumqiThe last part is on the basis of the above analysis, Puts forward the proposal onexperient tourist product in Urumqi and design products for tourist in Urumqi.