Research On The Development Strategy Of Women’s Magazines In China Under The Background Of Cultural System Reform

Women’s journals is an important force in the periodical industry of our country. In the background of the cultural system reform, how is the development status of China’s women’s journals? What has exploration in the reform? What experience and lessons has been accumulated? Women’s journals what are the advantages and disadvantages, opportunities and threats in the reform of the cultural system? How to seize the opportunity of the cultural system reform to determine its own development strategy? All these are the questions that this article strives to answer.This paper thinks that, women’s journals have natural market characteristics, Chinese women’s periodical development originated from the innovation, but because of the puzzle of long-term ills in mechanism, development encounter bottleneck. In the background of the cultural system reform, women’s magazines have no other choice. Throught deepening the reform of the system, Women’s journals would realize enterprise management, differences in operation, marketing services and industrial development,and become a qualified market main body, a firm foothold in the fierce international market competition in the domestic periodicals.