Research On The Characteristics And Development Strategy Of "LITTLE STREAM"

"Little Stream" was first published in the spring of 1980 and has a 40-year history of development.The banner columns such as "Little Stream" and "Big Poet and Little Poet" show the characteristics of running journals and create core competitiveness.It is currently the only pure literature children's journal in Hunan Province.As a children 's publication sponsored by the Hunan Writers Association,"Little Stream" takes "cultivating new literary talents as its own responsibility" and has always adhered to the tenet of "helping to learn Chinese,a guide to practice writing,a paradise for extracurricular readings",and published beautiful fairytales.It is readable,the text is full of whimsy,the illustration is carefully designed,close to the target reader,and it is perfectly combined with the text to create a dreamlike fairy tale world.Publish students' work,stimulate their literary imagination,and improve their writing ability.Set up a "composition tutoring" column to guide young readers to master correct writing skills in easy and fun reading.Publish famous masterpieces to expand children's extracurricular reading and make them discover the joy of life in literary reading.Keeping pace with the times,cultivating outstanding children's authors,and regularly launching new works,thus forming its own unique content characteristics.With little time and wind and rain,"Little Stream" has gradually become a well-known children's literature publication in the country,and it has also become a mentor and friend for the majority of children and readers,teachers and parents.It has excellent influence and reputation,and it is a local student enlightenment literature publication..Based on the development background of children 's literature,children 's reading needs,and the characteristics of the geographical and cultural layout of journals,“Xiaoxi Liu” has gone through three stages of preparation for publication,steady development and comprehensive revision,and is in a new historical stage of vigorous development.In the long-term development process,"Little Stream" insists on "content is king",and gradually formed its own characteristics of running a journal.With its unique purpose of running a journal,a distinctive editing style and a unique column setting,it is based on Hunan.To face the whole country,create children's literature with Hunan characteristics,unite a group of well-known writers of children's literature in Hunan,focus on cultivating children's literature rookies,and build a brand of children's literature periodicals.In terms of form,the cover design of "Little Stream" is very distinctive.The image of the cover has the characteristics of the times,the layout layout reflects the needs of children,and the graphics and text match highlight the visual charm,forming a distinctive overall style.Compared with the provincial publication "Junior Literature and Art"(Jiangsu Edition)and the provincial publication "Primary School Guide","Little Stream" is close to the land of Huxiang,with a clear positioning,focusing on the cultivation of children's authors,and the layout design reflects the needs of target readers.Distinct personality traits.Now facing the challenges of a new media environment and fierce market competition,"Little Stream" can be described as both opportunities and challenges.In the face of its homogenous competition,the periodical promotion method is too single,the needs of children's readers need to be further adapted,and integration with new media A series of problems that cannot be avoided such as insufficient development,"Little Stream" must use talents as a support to enhance the core competitiveness of the journal,and strive to train excellent children's editors;adhere to the "reader first" principle,stay close to children's readers,expand the readership,and meet children Diversified needs;adhere to the general principle of "content is king",create a content brand,and ensure the distinctive characteristics and content quality of the publication;discover original children's literature authors,and continuously inject fresh blood into the publication;rely on the publishing group to form a social magazine group to achieve Complementary advantages and resources;through the development of electronic journals,to achieve integrated development with new media,continue to strengthen its own strength,enhance business awareness,break through the traditional children 's journal marketing model,effectively implement brand strategies,and enhance market competitiveness.