Deep Reading And Mass Culture Propagation Correlation Investigation And Analysis Of Psychological Factors

This is known as a " shallow reading " era, rapid progress of moderncommunication technology has brought great convenience for thecommunication of cultural information, but also in the hitherto unknownchange people’s reading psychology and reading habits. In the past, thehistory of human civilization, and relatively shallow reading of deepreading has been the dominant. For example, until the last century80’s, theliterary form of our country novels, poetry, prose and so on, the depth ofthought still determines the artistic height and velocity of propagation. Thereader to judge works is to ideology, artistic standard. During this periodthe emergence of scar literature, root-seeking literature, local literature andso on, is the most elaborate ideological and artistic quality. The audience ifnot deep reading, it really hard to accept work details. On the contrary, theaudience is the fear and curiosity to piece of mind; the audience for worksof attention, pay more attention to the ideological rather than entertainment.Many people will read through the notes, doing batch, make cards and otherforms of works in-depth and extensive learning and thinking. A good worksmay achieve work hard in good readers hands even degree. But after90years, the great reversal of this situation. That do not move the text bookreading experience is the Internet to glance over things hurriedly read tenlines at one glance, fast browsing is replaced, more and more young peoplewill be more willing to spare time and energy on the cartoon networknovels, fast-food culture product dabble in. From Japan to " interpret theimages era" to France has predicted that " the book will die ", the public forthose in the bus, subway and even the street, holding a mobile phone, iPador magazine readers already be accustomed to. In this situation, even thedepth report in depth such journalistic style is also realized in this shallowreading that support the audience and there, otherwise it is difficult tosurvive. Today the audience began to need is a can be useful to them, letthem relax and mass communication, if the media can not meet these requirements, then they can turn their attention elsewhere. There is fire,there is a reasonable. The author thinks, the audience psychologicalprototype this to happen inevitably has its inherent. Using the dialecticalmaterialism view of psychology, to investigate correlation from shallowreading and the audience in the dissemination of culture of shallow readingbehavior, the behavior and hidden in the information explosion is thesignificant features of the information age under the access to informationthat our audience in the audience culture mental state are analyzed deeplyinvestigation, on the basis of social psychology, news writing, news mediaand consumer behavior, based on the " shallow reading " phenomenon ofaudience analysis, research and thinking, and then puts forward behind theaudience in the " shallow reading " hidden psychological acceptance modeland the government, universities, media and other related the productiondepartment to deal with the audience psychological change strategy. Theconclusion of this paper mainly includes:1." shallow reading " is humanand cultural information "sexual relations " tools ";2.the depth report playsmodern mass culture dissemination of sacrifice role;3. shallow reading anddeep reading change position in cultural transmission in this matter is thehistorical game ends the same kind of psychological mode;4.paper mediaface a crisis of survival. Study on the recommendations of this paper mainlyinclude:1. to solve the audience no depth reading books problems;2.tosolve the psychological problems caused by shallow readingrecommendations;3.audience selection strategy suggestions of the Internet;4.improve the reading environment is proposed;5.should take on theresponsibility of publishing audience reading;6. TV media, shallow readingpsychological suggestion.