The Cultural Study Of TV Reading Programs Under Field Theory

In the past ten years,the entertainment functions of China's television have been released.The values of hedonism and materialism pursued by consumerism are also eroding the country's television culture field.In pursuit of ratings,television culture has shifted from diversification to homogenization and entertainment.Popular culture has become mainstream.The living space of elite culture has been continuously squeezed,and television reading programs have gradually become marginalized in the television culture field.However,in recent days,new changes have taken place in the cultural landscape of the television media farms.The emergence of phenomenal TV reading programs such as "See Characters" and "Lang Reader" has brought elite culture back to public view.The appearance of a phenomenon-level TV reading program represented by?Letter Live?and?The Reader?is bring elite culture return to the public.Based on Bourdieu's field theory,this article uses literature research method and text analysis method to reveal the connotation of the elite culture of TV reading programs and points out that the rise of TV reading programs means elite culture tries to reconstruct the right to speak in the television media field.Change the single cultural tendency in the TV cultural field.The main content of this paper is divided into three parts:First of all,the article analyzes the cultural composition of TV reading programs and summarizes the characteristics of the elite culture of TV reading programs.Secondly,according to specific cases,the analysis of TV reading programs is carried out through the socio-cultural drive and the program "Habitus Clive" to develop elites.The construction of culture;the final reflection is that the cultural construction of TV reading programs is behind:the elite culture attempts to break the pattern of monocultural hegemony in the field of television culture,television hopes to re-adjust its own cultural structure and strengthen the function of cultural guidance.To deal with the cultural impact of the new media network.