A Study On Organizational Patterns Of Illustrative Texts For Technology

There are nearly900million farmers in the vast rural areas, and TV is the main channelof getting information for farmers. Based on the implementation of the national policies, theagriculture programs that made by CCTV, provincial television and municipal televisioncenter on the Agriculture，rural areas and farmers problems, it really and vividly reflect thesituation of the rural society. After gradual exploration, the agriculture TV communicationhas been in the steady development stage, from the initial agricultural news reports to thespecial agricultural channel, the contents also become rich and varied.Consulting a large number of relevant literature through the Internet, library andreference room, and then carrying on the collection and analysis, make the research accurateand reasonable. In most cases, we can watch the provincial and municipal TV agricultureprograms through Wireless, cable TV and Internet TV. While when we can not watch thecounty-level agriculture programs because of the restriction of geographical area, receivingequipment and other condition, we may need to interview with farmers for understandingtheir perceptions of agricultural programs, then induce and summarize the similarities anddifferences to get a huge mass of data. Based on the literature and data, it begins to argumentand analysis the current situation of agricultural programs in local TV station with a train ofthought that is from “finding problem" to " analyzing problems", then to "solve theproblem". First, it discusses on the necessity of setting up agricultural programs through theanalysis of communication theory about audience (farmers) and media (television), and thenmethod of data demonstration. Secondly, traced back to the initial phase of Chinese TVindustry, it describes the overall growth process of agriculture programs in the local televisionstations, and analyses its influence on modern society. Thirdly, combined with the typicalagricultural programs, it deeply reveals the problems and disadvantages of agriculturalprograms. Finally, it references the outstanding agricultural programs as an example,constructively to puts forward the transformation strategy of agricultural program in local TVStation and explore the effective way of its vigorous development.