Reflections On The Development Strategy Of Professional TV Channels In Urban TV Stations In China

With the development of society, social division of labor is increasingly elaborate,involving fields more and more widely. In the field of broadcasting and TV, appeared in the public dissemination of, also is the TV channel specialization. China's CCTV is the earliest implementation of reform of professional TV channel, at present, the television station also basically started to set up specialized channels, however, the local TV station of our country television accounted for the largest number of pace is very slow. By 2015, China television business has developed for 57 years, reform constantly, but in the reform process, often appear heavy practice, phenomenon of light theory, reform in many cases is carried out in the case of lack of theoretical basis. In this paper, the main purpose is to study the current feasibility of our local TV set up specialized channels, and provide theoretical basis for its.According to the above phenomena, in order to better study the current situation of local television specialized channel in our country and the difficulties encountered in the future, and for the local TV station set up specialized channels to provide the theory basis, the author has consulted many relevant data, combined with their own practice in Rizhao TV RV channel experience, leadership, to a number of television producer and director of learning, in-depth understanding of the Rizhao TV RV channel from incorporation to improve step by step in all aspects, the theoretical basis for this play.Mainly uses the theory analysis, investigation method, case method. Using these three methods, this paper explains the concept and the rise of channel specialization background,discusses the current situation of China's local television station and the current dilemma,aiming at these problems, based on Rizhao TV RV channel for example, positioning, channel from the creation background and the specific operation strategy as the breakthrough point,discussion our local TV channel specialization in the implementation of development strategy,the establishment of specialized channel in our local TV provides enlightenment.With the further development of China's TV industry, as the largest proportion accounted for the local TV stations in our country in the number of TV stations, and its development has attracted more and more attention. Because of the influence of local conditions, the vast majority of the local TV stations do not have sufficient financial support, no provincial and CCTV as broad coverage, so its reform is very necessary. In the present circumstances, the channel specialization reform is a feasible scheme for the local TV station, just make sure good audience, identify the channel positioning, grasp the quality of programs, plus new media power, its success is predictable. In short, for our local TV stations, the implementation ofchannel specialization is a worthwhile way of reform.