The Research Of The Development Of Chinese Digital TV And Its Influence On Rural Socity

China is a large developing country with the majority rural population, with the development of digital television, the media’s way of life in rural society changes more and more play an important role as people, especially farmers access to the most important source of information, so, digital television popularity and development are essential for rural development aspect.This paper first introduces the definition of digital television and characteristics of our country on the development of digital television policy and process, both at home and abroad to explore a typical digital television development. Second, to investigate the development of Yancheng rural figure analysis, based on analysis of digital television in the rural development problems, focusing on digital television in the rural development strategy. Then the digital television for rural social interaction object changes, form changes and the rational development of the impact analysis of the digital television on the impact of the rural economy and rural culture, the concept of the impact of television in the figure shows that the significance of rural development on various aspects of rural society to promote the role.Finally figure television research at the rural development strategy, involving the content of television programs in rural areas of positioning, broadcast forms of innovation and innovative forms of marketing, etc. Effectively guaranteed television figure at the further development of rural areas.