Development Of Agriculture TV Program In The New Era

Hebei Province, the total population of about 6,700 million, of which about 53 million peasant population, the rise and fall in agriculture plays a vital role for Hebei Province. With the new media and continue to strengthen the process of urbanization of rural population to the impact of the deepening, deepening the reform and development of agriculture-related television programs profound impact on the development direction of rural issues and major policies to develop the case. TV program production process of serious investigations, the authors found that the rural population of the television media is external circumstances get the most popular and the most important media forms. To television as the main medium of mass communication approach has great potential in terms of agriculture, it has great significance for the development direction of TV programs. From agricultural television program,China's agricultural development program in the new era and the "youngest hotline" column for the analysis of characteristics of the object on the topics of agriculture-related fields, arranged in the form of research, reason for the success and problems involved in the current period presented agricultural development direction of TV programs and strategies, the development trend of the coming period agriculture program put forward opinions and suggestions. It aims to propose agro-service program aims to rural audiences "convenient service support" and "broaden horizons farmers."With China's rapid development of science and technology of information technology and social deepening of new rural construction, the living standard of farmers groups relative to the upper end of the century have been very significant upgrade. Groups of farmers have already bid farewell to the "sunrise and sunset" way of life, replaced by a more modern media exposure.Learn from the author's actual visits, the television media is the most loved media in the form of farmers, groups of farmers to understand the television media is an important window to the outside. However, due to lack of culture media habits and media content provider for the rural market, the attention of the lack of promotion and development of agriculture-related programs there has been a considerable lag and programming roughness. Faced with this situation, the farmers produce in line with the audience viewing habits, prominent farmers television audience of the service function of television is particularly urgent. "The youngest hotline" column farmers in Hebei TV channel since its launch at the beginning of adherence to the "go grassroots, to visit people's livelihood, to help," the production concept for the development of agriculture-related television programs provide a more viable development paradigm.Agriculture-related television programs as an important part of the actor as well as opinionleaders in rural areas of mass communication, its content production level is very important.Based on the "third line" column topics planning, sources reported strategy, edit the form, host characteristics conducted in-depth research. From the study found, the affected farmers viewing habits of the audience, the audience for the farmers of the normal mode television content production and broadcast form and not fully accepted, but more colloquial, local program broadcast in the form of easier recognition of farmers audience. From the content of television programs, the reports to the studio as the main place programs often do not receive recognition and welcome the audience of farmers, and to the fields, to the rural farmer audience more familiar streets so that farmers feel the audience more programs crew sincerity and practical concerns of everyday life for farmers. Throughout the "youngest hotline" host "Su son," broadcast in the form of simple peasant image and a slight accent, and almost all of the fields in the form of an interview-style show is undoubtedly the more important basis for farmers affected by the audience recognized.In our country, agriculture has been the major issues relating to national development.Solving and new socialist countryside construction of the three rural issues to a great extent dependent on the media attention and coverage. Agriculture-related TV program production team for its professionalism, attention to the daily needs of farmers and the more intense of the service so that farmers can have a real and practical observations made platform demands attention. Problem in that to rely on face to deal with rural areas, agriculture and farmers face practical problems, relying for their demands effectively meet. Horizontal comparison agro TV channel of China Central Television peasant leader, flourish Jilin, Henan, Hebei, Shandong and other provincial TV stations as the main force of the agro-TV channel is not difficult to find,promote agro-TV channels for agricultural rural issues provinces have meaningful push to become a major force in the socialist new rural development and the socialist market economy,deepening reform, and its effect is much larger than the field of professional effectiveness, but also to promote the development of rural social force to be It overlooked an important force.