The Research And Strategies Of The Influence On The College Students’ Media Literacy Of Digital Short Videos

With the development and progress of digital media technology, digital short video alsogenerates and development.Audio combination of digital short video as a new media is rapidlygrowing to become one of the modes of transmission of the most representative of the Secondcommunication era. It with its unique characteristic attracted the eyes of college students, affectcollege students’ outlook on life, world outlook and values of college students’ media literacy havegreat impact. This article analysis of digital short video and college students’ media literacythrough the literature research and questionnaire survey method. Through the literature research intheory, research the connotation of digital short video, digital short video type, the characteristics ofdigital short video analysis, media literacy connotation and definition and college students’ medialiteracy assessment standard. And college students’ media literacy assessment standards fortheoretical foundation design the questionnaire, Through the questionnaire investigation andanalysis of the students’ study of digital short video understanding, contact and use of digital shortvideo understanding and interpretation, judgment and evaluation, as well as the university student todigital short video production and application situation, take this to the analysis of the presentsituation of college students’ media literacy. At last, combined with literature review andquestionnaire survey, Summarizes the digital short video on college students’ media literacyfavorable effects and adverse effects, and in the end of the paper put forward some countermeasures.From choose the digital short video content, to understand the connotation of digital short video, tomake digital short video and spread to others, we can see, digital short video and college students’media literacy should be influence each other. Digital short video can promote the improvement ofcollege students’ media literacy, media literacy improve can also promote the university students’better use of digital short video.