Capital Of College Students’ Internet Media Literacy Research On The Influence Of Career, Marriage, Consumer Behavior

With the development of media,from the traditional four major media to the fifth largestmedia-internet,and micro-blogging, micro-letter as new media continue to expand thedevelopment. The reality request the college students to enhance the media literacy bythemselves as to be avail to themselves.At present, the situation of media literacy of college students, investigation and analysisof Jiangsu, Hebei, Shanghai, and other provinces and cities of the provinces and cities haveXi’an college students’ media literacy status, but about the capital of College Students’network media literacy and career, marriage, shopping behavior research is less, so, thisthesis chooses Capital College Students’ network media literacy as the investigation and studyobject, it discusses the influence of network media literacy on employment, marriage,shopping behavior.In this paper, using the method of literature, questionnaire survey method, logicalanalysis method, through a lot of survey data, analysis of the current situation of medialiteracy of university students in Beijing network, the impact of network media literacy theiron job, marriage, consumer behavior is discussed, and on this basis, put forward to improvethe college students’ network media literacy, and to establish a the right career, marriage,consumption concept of strategy.Through research, the current status of media literacy capital of the student populationreflects the following characteristics: understanding of network media, but the network is theability to use the media in general; able to determine the authenticity of network information,but still has blindness; networks moral abide abilities; interactive network information notactive; very potentially harmful network security, but the processing delay.The paper is on the basis of the college students research on the influence ofcareer,marriage and consumer behavior and the reality of their media literacy, in order topresent some available measures to develop their internet media literacy and cultivate theircorrect values: guide the communication platform of new media, and media management.emphasized the function and reality of University’s new media. advance internetmedia literacy accomplishment education in colleges activity, to establish the correctvalues.strengthen self cultivation, and continuously improve the ideological and politicalawareness.strengthen social supervision to cultivate a well environment.Enhance thepsychological guidance in order to protect their development.