| With the increasing tendency of the economic and information globalization,theraising fierceness of panel market competition,so that the survival and development ofenterprises is increasingly difficult. The panel factory paied close attention andincreased investment in OLED display industry which known as the third generation ofdisplay technology.IT is urgent need to build enterprise competitive intelligencesystem(CIS) to deal with challenges form wordwide competitors and gain its owncompetitive advantage when HS Company decided to enter the OLED panel industry in2008.Base on the above,this thesis takes the HS Company’s CIS construction as anexample,and introduce the process of establishment and implementation of the CIS.Firstof all,based on the background and significance,this thesis introduces the environmentof the society and industry.points out the significance for the enterprise and others.Secondly,the theories of competitive intelligence(CI) and the characteristics of CIS aregenerally introduceted.Then, based on the analysis of HS Company’s CI managementstatus,finds out the current existing problems such as isolated information,thecompetitive information being out systematic and dissatisfy the demand form thecompany.discusses the necessity and feasibility of building enterpriseCIS.Meanwhile,this paper defines enterprise CIS strategy, objective andprinciple.describes the competitive intelligence system’s workflow.Finally,targeting theimplement of the CIS,the cooperated construction regarding personal relationships,competitive intelligence analysis method and analytical tools,management system andenterprise competitive culture are recommended.This thesis builds the framework of HS Company CIS form the view of system andpractical.I hope it can play important role in solving enterprise CI management problemas well as strengthening enterprise competitive advantage,and then the research wouldbe important reference and direction for CIS of the similar enterprise in internal. |
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