The Research On Competitive Strategy Of Wind Power Industry Of China Based On Industry Competitive Intelligence

Competitive intelligence services for decision-making, the current research level of competition for business intelligence are rather broad, and the research of industry competitive intelligence is relatively small. However, with fierce international competition increasingly, enterprises in the international competition monomer more reflected in the industry level of competition, the research of industry competitive intelligence and applied research in the industry become more important.This article of perspective for research is competitive intelligence. the first one is the review of relevant theory on industry competitive intelligence , research scope, work flow, depth of analysis methods about the industry competitive intelligence; and for the example of wind power industry, author study the application on theoretical methods of industry competitive intelligence empirically, by analyzing the competitive of China wind power industry and competitive advantage factors; then proposed the competitive strategy of China wind power industry.The first chapter is an introduction, describes the research background, significance and contents and research methods; competitive intelligence, industry and industry competitive intelligence theory are reviewed, summarizing the review of research; the second part detailed the related theoretical issues of industry competitive intelligence; the third chapter, with the theory reported by industry competition intelligence and the example of wind power industry, author analyze the related competitive factor of wind power industry by utilization of SWOT analysis, Porter's Diamond Theory, industrial development and value chain cycle theory; the fourth chapter proposes the competition strategy of wind power industry. Chapter V summarizes the case of the above studies, researches the future prospects of industry competitive intelligence, in order to further enrich and deepen theory and practice of industrial competitive intelligence.