The Enterprise Customer Relationship Management System Based On Asp.net Design And Implementation

Along with the development of technology of information, all kinds of computer software application software has been used to social life in all industries, and small and medium-sized enterprises as the main body of the market competition, information construction work is particularly important, can say an enterprise’s informatization level directly affect the enterprise, main body in the position in the market. This topic for Esint Co., LTD. Sales market scale, there is no perfect customer management measures for the current situation. Aims to topic research, design and implement a function is practical, simple and convenient operating customer relationship management system in the service of the company, the staff of the Marketing Department. Research work include:The system demand analysis was given based on B/S model based on the development of customer relationship management system, the scheme is presented with asp.net technology, SQL Server database technology, to develop a program based on three layers structure of the management system to realize the customer management company of network and automation. According to the scheme of system development, including sales management, customer management, service management, customer analysis function module. Among them, the sales management provides products from the Angle and the side of customers to manage the sales records of the strategy; The customer management to solve the current customer no systematic management of the status quo, which makes the customer management, from the previous to of the basic information of the maintenance, extended to the customer’s existence of periodic management; Service management as a customer service solutions that allow companies to customer information in multiple perspectives and all-round grasp evolved into; Based on the three big function module, realize customer analysis function, and from the customer contribution, structure, service and loss to the customer value, quantitative analysis.Subject research plan will the concept of software engineering application to the customer relationship management system development, from the requirement analysis, general design, detailed design, implement, and test system, this paper reviews the system planning and development process. According to the development of a scheme of customer relationship management system, easy operation and friendly interface, convenient maintenance, operation is stable, and the execution database speed, high safety data. At present, the customer relationship management system has set up a file in the Esint Co., LTD formally online operation, stable operation.