The Study Of The Real Estate Advertising Upon The Perspective Of The Semiotics Theory

Since2004, real estate has become one of the pillar industries in China. At thesame time，this development opportunity to rely on real estate advertising industryfrom scratch, and flourish, to benefit the rapid growth of the real estate industry, Andthe rapid growth of the amount of the type of ad for the domestic print media,especially newspaper groups quite a lot of the advertising industry. This paperattempts from a different perspective, the real estate advertising placed in the contextof consumer culture, analysis of real estate consumers and consumer behavior,in-depth analysis of the symbolic value in the real estate ads in the formation process,and then deconstruct the real estate business is how to use ads mass media means ofthe symbolic meaning given to real estate real estate, so that the real estate products tobecome the people’s social status and social status symbol.