Research On Real Estate Policy Reports Of Economic Media

From the "930" new real estate policy to "housing without speculation" in the 19 th national congress of the communist party of China in 2017,"stabilizing prices" and "stabilizing housing prices" have become an important agenda of economic and social development.In the course of rapid social development,the word "stability" takes the lead,and one of the important means to achieve "stability" is to introduce relevant policies,regulate and control the market,and achieve steady and rapid economic development.News report and policy implementation are complementary to each other.On the one hand,the release and implementation of policies have certain news value;on the other hand,the social watchful function of mass media requires news media to report related issues.For managers,media coverage of relevant issues is also feedback to existing policies,which plays a role of supervision by public opinion and ensures that policies can be implemented on a benign track.At present,there are a lot of related studies on real estate reports,but there are few studies on real estate policy reports of different types of economic media.Therefore,two representative economic media,economic daily and 21 st century economic report,were selected as the research objects to discuss the reports on their real estate policies,analyze the reports related to customs clearance,summarize the characteristics of their real estate policy reports and try to propose future development strategies.In terms of research methods,this paper attempts to analyze relevant reports of the two media through quantitative content analysis and qualitative text analysis combined with previous relevant studies.In the text analysis,the research mainly uses the analysis method of news semiotics to analyze the typical reports of the same topic and different topics of the two media from the macro,medium and micro levels.Through the relevant collection,collation and analysis,the study found that both the economic media of party newspapers and the economic media of market have the following characteristics: being loyal to the news facts,being cautious in reporting,being "down-to-earth" in reporting language,and having fewer voices from the people.Combined with the research findings,further put forward the future development strategy.