| More than20years, as China’s real estate industry has gradually grown, estate advertisement has gradually from the advertising branch of a business into a separate industry. In the past, advertising efforts, this new industry of real estate marketing to create a myth."Live" the people’s basic needs every hour and moment affects all Chinese people’s nerves, can say, there is no advertising as a real estate advertising, on Contemporary Chinese social life influence so great, real estate advertising even more social significance and value of life, the real estate advertisement has become more and more people living trend vane.Real estate advertising, not only simply follow display scarcity of real estate consumer logic, is a set of unusually rich code, to the capital campaign group of the culture’s coat, it is rendered to the people in front of the so-called living culture, the concept of living:this event is a traditional Chinese garden of life, this event is France aristocratic style community. Then, Shuian life, mountain home concept, first place, second place, two and five modes of life and see things in a blur living concept kept teasing us longing desire to live and work in peace."House" is a simple reinforced by cement building products, real estate advertising kept making cultural fabric, wrapped up a accommodate our lives in the future" Utopia".Utopia is a virtual utopia. Real estate advertising with us cannot evasive" dwelling" angle, using virtual depictions of Utopia, changing people’s interpersonal relationships, social networks, fixed position of estate, consumption concept, way of life.Contemporary Chinese real estate advertisements, is in such an enlarged right period. |
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