| An online celebrities crisis, which strongly influenced the public andlasted for nearly half a year, broke out in early2012. On Jan,15, the ITmicroblogger Mai Tian posted an article Manmade Han Han: A FarceAbout Citiizenry in which he alleges that the miracle of awell-known Chinese writer, racing car driver Han Han was created by hisfather, Han Renjun, and his marketing team. Fang Zhouzi, a prominentmuckraking blogger, inspired by Mai Tian accused Han of having aghostwriter. As being called a fight between Titans of the writtenword,,the story thus gathered momentum on blogs, microblogs,BBS andother new new media platforms, involving thousands of networked publicparticipating in the interaction between Fang and Hang. Weibo, ormicroblog,had been filled with nearly15million posts on the subjectwithin the very few days after the crisis took place. As an outstandingexample for online crisis communication study, this study will attempt tounderstand the controversy between fang zhouzi&han han through the framework of response strategies, networked public interactions and preffects. In addition, research will also analyze the public opinion and themedia opinion towards the issue. The study will contribute to establishinga personal crisis communication model under the new new media ecology,guiding the public opinions of networked public and understanding therise of the Chinese internet community. |
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