A Research On The Strategic Planning Of C.U.CR Company

Chuangliankaier international media organizations (C.U.CR) was founded in2002,was established in Wuhan, through more than10years of development, has now becomethe largest domestic Wuhan, more well-known line Public relations company.Chuangliankaier has been uphold the professional operation of the system under theprotection, to provide strategic, creativity, integration and implementation of the full rangeof integrated public relations solutions, committed to the government, non-governmentalorganizations, domestic and foreign well-known enterprises to provide professional PRplanning, city marketing, event operations, such as one of the mass media accuracy ofone-stop marketing services. Enterprises now in Beijing, Wuhan with North and south,two regional company, has more than80employes, holding three subsidiaries and amagazine, the company’s overall annual turnover in more than30000000.In order to complete the Chuangliankaier national operation strategy, in order to beable to in the fierce competition in the market occupy a space for one person, in order toensure the Chuangliankaier not in this market were assimilated and sticking to yourcompany’s characteristics, but also to avoid the risk of the industry, in a healthy and steadypace of development and growth, by the author study Chuangliankaier company needs,goals for the future have a comprehensive and clear understanding and profound analysis,at present to the company operation condition has a good control, developed in line withthe company in the short term the reasonable strategic planning. These will beChuangliankaier market in the country’s steady development lay a solid foundation, butalso for the company for the provision of an important strategy for reference.The author uses the own theory knowledge with practical experience of managementin the company, has five kinds of research methods: literature research method,observation method, systematic research method, historical experience summary method,systematic research method and by chart, text and various model analysis assisted in thispaper. In order to play Chuangliankaier company in the integration of resourcesadvantages, achieve the company goal in the future, based on a comprehensive study ofChuangliankaier company, will be the next5years of the national development as the company’s strategic objectives proposed enterprise strategy, using "SWOT" analysismethod to analyze Chuangliankaier company in the public relations industry facesopportunities and threats, but also through the deep study found the company theadvantages and the disadvantages. The last part of this paper on the business strategy ofrefinement, eventually become executable implementation plan, in2016before thecompletion of Chuangliankaier company national headquarters, four regional companystrategic layout, realize the company annual turnover of1.5billion, to become the mostoutstanding large national Public relations company of grand target!...