The Research On Information Development Strategy Of Quanzhou Private Small And Medium-sized Enterprises

Private Small and medium-sized enterprises(SMEs)are not only the very important forces to promote development of China's social and economic,but also gradually become the mainstay in the composition of China's national economy,of which is becoming more and more important.As information technology and information consumption move into the mainstream,as well as with the rapid evolution of the Internet from 1.0 to 3.0 and even 4.0,Many private small and medium-sized enterprises,in order to rapidly improve the comprehensive competitiveness of enterprises,so that the operation and management of enterprises with stability and long-term,coincidentally focused on the direction of enterprise information construction,have set up the enterprise management information system.According to the evolution direction of national informatization development strategy,it is a required course for the development and survival of private small and medium-sized enterprises,that is,to actively embrace enterprise informatization and actively adapt to the development tide of the Internet era in advance.Compared with large enterprises in Quanzhou,private small and medium-sized enterprises in Quanzhou have great differences in operation mode and management means.They are in a backward stage in information construction and so on.Therefore,efforts should be made to study and make overall improvement.Therefore,the research of this paper has certain practical significance for improving the informatization development level of Quanzhou private small and medium-sized enterprises.Based on Quanzhou private small and medium-sized enterprises as an example,this paper first through the literature analysis and theoretical research,to the enterprise informatization,information management and the theory of small and medium-sized private enterprises generalizations,this study takes the form of questionnaire,interview and in-depth knowledge of Quanzhou private small and medium-sized enterprise informatization development present situation,analyzes the problems they face,there are ideas and enterprise strategy are not synchronized,technical facilities and production capacity does not match,technology demand bears no relation to the space to grow up and treatment,information capital investment of the lack of long-term planning,external environment transformation speed increased uncertainty of firm growth,etc.To solve these practical problems,on the basis of the small and medium-sized enterprise informatization development direction and development model,put forward suitable for Quanzhou private small and medium-sized enterprise informationization construction patterns and development countermeasures,and from the enterprise information consciousness,capital investment,talents training and environment aspects put forward specific strategies to cope with the situation,in order to provide help to the Quanzhou private small and medium-sized enterprise informatization development.At the end of the study,taking MingX shoe material company,a private enterprise in Quanzhou city,as an example,the paper analyzes and discusses the current situation and problems of enterprise informatization,the countermeasures for the second phase of enterprise informatization,and the evaluation after the enterprise informatization upgrade from three aspects.Through the research in this paper,the problems in the informatization of Quanzhou private small and medium-sized enterprises are learned and the corresponding Suggestions are put forward,which can provide reference for the informatization development of Quanzhou private small and medium-sized enterprises.