Research And Implementation Of SNS System For Real Estate Industry

The scale of users as well as the diversity of user groups has expanded continuouslywith the booming development of internet industry.More and more people pay attention tothe web2.0sites. The sites also bring people new applications’ experience.The socialnetworking service websites are very popular all over the world.They also become one ofthe most popular applications in the internet industry.Many large social networking servicewebsites spring up such as kaixin and renren in china headed by facebook and twitter.The real estate as one of the pillar industries has driven rapid economic development. Ithas felt the tremendous impact of internet industry. The ways of real estate marketing havebecome more and more rich. We should try to use the network marketing instead of thetraditional real estate marketing especially with the increase development of internettechnology. More and more people receive the mode from the initial development of realestate marketing to the interactive network marketing.So the real estate sns platform is builton the basis of the network of relationships in the real estate industry chain. It can build aninteractive platform for the information exchanging and integrate the resources of the realestate industry. The platform will bring the real estate industry users’ living way hugechanges, and it will also provide the real estate marketing with more conditions. Users canform a group according to their respective needs through the large infomation and highactivity,and it is more conducive to the real estate industry marketing. As an open platform,the real estate SNS system build a bridge of communication between people.It can form ahuge social network, which brings the real estate industry users new experience.The paper proposes the structure, architecture design and functional modules on thebasis of the real estate industry’s analysis combined of social network service relatedknowledge.It mainly describes the core issues and key technologies. The paper givesconcrete design and implementation,which provides a complete set of solutions. Finally,The paper introduces and describes the effect of the practical application of the platform.Thereal estate sns platform will also become the new network marketing and developmenttrends in the real estate industry.