Personality Website Creative Research

Individualized websites, apart from the mainstream web besides, have unique creativity in the domain name, theme, vision and the expression of the idea, a new non-mainstream network art form. The study of creativity of individualized websites is to explore the new network phenomenon with the development of network and new media. To analyze its courses and based on the study of network, new media and communication. The paper selected the most typical individualized websites, home and abroad to explain the main types of individualized websites by the method of speculation and empirical-research. There are four types of creative individualized websites:novel unique, practical tools, entertainment funny and life conceptual. According to the characteristics of these websites, there are four creative features that individualized websites should have:unique domain name, single theme, visual conflict and sense of self expression. All the so called individualized websites should contain at least one of these features. Finally to summarize the value of individualized websites according to the effects that individualized websites have made on people’s lives and society. A reasonable prediction of the future development trend is made at last.