| This article aims to integrate SWOT theory, analyze the strengths, weaknesses, opportunities and threats of the central media website local channel with People' Daily Online as a case in the context of media convergence. The author explores the competitiveness of People'Daily Online and proposes the six strategies for reference:1) Promoting the management system and organizational structure innovation of web site;2) Training and introduction multiplex talents, strengthening the use of new technology;3) Paying attention to brand shaping, marketing planning and differential road;4) Strengthening coopetition with business news channels and local media web sites;5) Integrating resources, strengthening the original, improving service, and broadening the channels of earnings;6) Constructing the popular interactive platform with Internet users as the center, and actively guiding the network public opinion. |
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