Framework Theory Under The Perspective Of The Mainstream Media Of The Internet For Lu Xun’s Image Construction And Presentation

As a great thinker and writer,Lu Xun has made significant contributions in different fields throughout his life,and his influence is far-reaching,especially in the field of thought..In recent years,the "Lu Xun fever" has been continuously set off.From researchers,to the media,to ordinary individuals,they are all studying Lu Xun,expressing Lu Xun,and even shaping Lu Xun in different ways.No history or historical figure can escape the fate of being constructed.This study attempts to explore how different expressors study and express the image of Lu Xun in their minds from the perspective of the subject of expression,that is,how to construct the image of Lu Xun.This paper selects samples of articles about Mr.Lu Xun in the past three years,and finally selects 155 samples from Guangming.com data and Sina.com database to represent official discourse and folk discourse respectively,and conducts text analysis and content analysis of the samples from the perspective of framework.After using the data analysis software SPSS and the content analysis software NVIVO to organize and analyze the samples,it is found that the two have significant differences in the framework of the article,but the presentation of Mr.Lu Xun’s media image is similar.According to analysis,the narrative framework adopted by Guangming.com attaches great importance to the popularization of knowledge,presents objective facts,and the emotional tone is biased towards positive emotions,emphasizing Mr.Lu Xun’s identity characteristics,the structure of the article,and the length of the article.Text and text,rarely video.Sina.com has many self-created articles,and is more proactive in publishing comments and opinions on Mr.Lu Xun,emphasizing his works.The article structure is biased towards commentary,with more short articles.In terms of language style,it is also more inclined to network and people-friendly.However,the media images of Lu Xun created by the two are very consistent.In terms of word frequency analysis,the top 20 words in the two types of media are almost the same.,"Ordinary People","Cultural Exchangers","Famous Sentence Spokesperson",etc.