Media Project Management Research

The media industry is the most changeable and active industry in the information society. The environment media enterprises face and their production activities are also complex, which is in accordance with the one-time and unique characteristic of media industry. With the acceleration of the industrialization of our nation’s media industry, media enterprises are becoming increasingly marketization and are paying more and more attention to the development of their own core competitiveness in the competition for market. However, many media enterprises still follow the traditional, backward management system and personnel system during the process of their media activities, which are not conducive to media activities and may ultimately limit the development of media activities. Therefore, the exercise of project management on media activities may effectively solve these problems.This paper employed a special show that Guangxi medicinal botanical garden commissioned Guangxi Information Channel to host as a project, used the project management method to analyze the operation details of the stages of show starting, planning, implementing and controlling and finishing from the aspects of process management, cost management, team management and communication management, found out the existing problems and causes in project management of this gala, and put forward the measures and countermeasures for improvement.The research for this paper was divided into three parts:Firstly, this paper introduced the research background and significance of project management, the present development of this field home and abroad by presenting plenty of literature review, and propose the possible innovation in this research.Secondly, the author of the paper enumerated and summarized the definition of project from different aspects, put forward the author’s own definition of project and project management on the basis of previous studies, concluded that the characteristic of media activities is consistent with the definition of project and its characteristic by analyzing examples, which as a result explains why media activities can be managed as projects, and pointed out some problems that are likely to arise in the management of media projects.Again, the author used relevant project management knowledge module to analyze the operation details of the starting, planning, implementing, controlling and closing stages of the case of this thesis:"The World YaoYuan Health Nourishing" project, used the method of integrated management to evaluate the successful performance, sum up experiences and draw lessons of different stages of the gala project from process management, cost management, team management, communication management and other aspects, analyzed problems arose from different stages of the project and found out the causes and proposed the measures and strategies for improvement.Finally, this paper summarized the research results, pointed out the deficiencies during the study and put forward the further research direction.