Seductive And Nourishing The Heart: Exchange Of Punches To The Text And The Sensual

Paper media is the father of media family, it comes through a long and long history course in which it had traversed the mankind history for about two thousand years and ever gone by so splendid tracks surmounting any other medium. The appearances of radio and other rising media one by one change the market structure of the media and paper media no longer takes up absolute dominance since the 20th of the last century, therefore media contest becomes more and more drastic. Especially in today, these new media are uninterruptedly absorbing the attention of the audience by right of their unique advantages under attention economy sweeping all domains, all of which make paper media encounter unprecedented crisis. Whereas so, paper media still keeps the balance of development with other media, which in itself shows something worth to study deeply.This treatise firstly dopes out the development trend of paper media aiming at its history and status quo, and points out that the matter of media competition is to dispute for the eyes and to attract the attention of the audience group under attention economy. So there is a conclusion that if paper media wants to hold own place and keep balance of power with other media, it can do none but making its content psyche-nourishing and form good-looking. Then the article analyses and summarizes some relative reactions of paper media in current times in macroscopic view. At last, I also refer to my personal ideas and viewpoints about content-hatching and format-designing of paper media, looking forward to providing some help for media industry.