Current Situation And Countermeasures For Mobile TV In Nanning Bus

The mobile TV in bus is a strong promotes products of the social change, information technology and technological innovation. Its emergence rich or even change the original of the public’s way of life, Its development has aroused widespread concern.. It takes the Mobile TV in bus of Nanning for the object of study, and analysis a summary of mobile TV in bus of Nanning for the operators in the external environment such as economic, and political, combined with the interview results for the director who is responsible for the former mobile TV of Nanning, to explore the problems for the development of mobile TV in Nanning bus as follows:small total economy, Lack of government support, low awareness, lack of authority of the ratings data support, immature technology, lack of strong capital, single profit model, the lack of professionals, low program production and scheduling level, and the missing credibility etc.Based on the above problem, the article applies the theory of communication studies, psychology, and management studies, and brings up that these should be combined with the actual situation of Nanning, to suit the measure of local conditions, and explore a feasible strategy for mobile TV in bus of Nanning:First of all, market positioning strategy. Under the authority of the supported ratings data or the satisfaction survey of the audience, according to the characteristics and the demand of the audience, to continually rich the program content, improve the program settings, and improve the level of choreography. Secondly, advertising communication strategy. Have a definite object in view of advertising, and avoid the vulgar of advertising content, to create creative advertising, and increase the theme of public interest. Thirdly, brand extension strategy. Take various forms of activities, to strengthen cooperation with other media, set up the VI, the theme song, and spokesman for the image, to create the official website or micro blogging interaction to extensive the branding. Fourth, business model innovation. Profit model innovation; strengthen the mutually beneficial cooperation so as to reduce costs. Fifth, train professionals, to improve the level of communication technologies, to seek government support, and strengthen the awareness of audience.