The Status Quo Of Loudi Daily In The Context Of New Media And Development Strategy Research

As a municipal party newspaper in less developed areas,loudi daily has been un able to survive in the new media.Wave in the face of burgeoning new Internet media,loudi daily in order to implement the reform and transition carried on several times t o break and the surface is actively involved in the "new media" and the development of "media convergence",in fact little effect,needs to explore effective ways of break through are feasible.This paper takes the new media environment as the starting point,and analyzes t he existing situation and development countermeasures of the research object of loudi daily.Through the development status quo of loudi daily field investigation,summariz ed its development history,organization structure,personnel structure and personnel ma nagement,atventure,advertising distribution and basic situation of operating condition,etc.Medium of the introduction of the external environment analysis found that the lo udi daily facing the new Internet technology encouraged to layout,the transformation of traditional print atrophy reversed transmission,policy support,the local transformati on of new media,media audience contact habits change,low level of local economic development,regional media strong competition and squeeze the external environmental factors,such as new media under the background of external environment for the de velopment of loudi daily challenges and opportunities coexist.Loudi daily under the ba ckground of new media tried several stages of transition,from the content production,new media platform,strategic cooperation,to adjust the brand construction,etc,to tr y and break,but there are still many problems and shortcomings.Mainly reflected in the institutional restriction,new media platform construction lag behind,lack of new media professionals,infrastructure baggage weight,profit channel single,old and new media on the shallow level fusion problems and bottlenecks.These problems reflect th e development of loudi daily newspaper and the development of the municipal party n ewspaper in less developed areas.In the end,the author puts forward the correspondin g development countermeasures against these specific problems,and discusses the deve lopment idea of the new media background of the prefecture-level party newspaper in less developed regions.