The Development Of Achievement Report To Foreigners On China Daily

Since the reform and open policy, the concept of journalism changes from collectivism to individualism, from propaganda to communicate, and so does the reports content and reports ways. As an important way of international communication, achievement report is also the specific reflect of the journalism concept in the reports, so the study of achievement report to foreigners is very practical to the theory of the journalism subject.The achievement report to foreigners of China Daily is divided into three periods according to different reform period, it attempts to summarize the laws of achievement report to foreigners on China Daily since1981, finds out the deficiency to provide ideas and countermeasures for future achievement report to foreigners from the report ideas, characteristics of report content and characteristics of report way.China Daily has different experience in external achievement reports in different reform period since1978:the concepts of external reporting change from "propaganda" to "communication"; the contents change from the "one-sided" to "comprehensive"; reporting ways change from "direct" to "subtle". The purpose of efforts China Daily made in over30years is to enhance the receiver conscience of the reporters, and show our country’s developments and achievements to the world, make a better country image and set a well surrounding of public opinion in the world for china. The external achievement reports are obvious, but the defects can not be ignored. In the next days, China Daily should further follow the laws of external communication, change the reporting thesis and reporting view to meet the need of the foreign receivers, and associate with western theory and practice to guide our own external communication to achieve effective dissemination of achievements reports.