| The images are visualized, vivid and ikonic, which not only can transmit information, but also can attract people’s attention quickly, so they can win a wide communication effect. Newspaper pictures, based on the transmission of information, also can enhance the attractiveness of the newspaper, beautify layout, enhance the audience’s sense of pleasure. China Daily, an important external communication media of China, is the first one applied large pictures when it start publication among mainland newspapers. Study on the current situation of newspaper pictures application at the visual age, which is helpful for external communication work.This paper takes310days(3of them are advertisement pages, actually307days) front page main pictures of China daily as the research sample, with a large amount of data and analysis, China Daily pictures application concept can be known. This paper introduces the history of China daily and its’photo, discusses pictures significance of the external communication press, analyzes front page main pictures form, content and visual effects of China Daily, on the basis of the analysis, summarizes China Daily front page main pictures features, points out the shortages and gives some advice.China Daily has a distinctive style with large numbers and big pictures. In2012, front page main pictures in total are349, which occupy5basis often. Inform, China Daily uses various types of pictures, both photos, comics, charts and video pictures; in content, China Daily always bear in mind their mission, reports leaders activities, like visits, reports the social news related to livelihood, and shows Chinese traditional culture. In addition, it also focuses on the NPC and CPPCC, London Olympic Games and other popular events; in visual effect, on the base of banner bigger Photos, reasonable layout, China Daily pictures visual is wonderful.The front page pictures of China Daily adapt to the development of the times, basically meet the visual needs of the audience. Though that, there are still some shortages, such as picture pattern is similar, picture tension and appealing is not enough, picture space is occupied by advertisements, picture title sometimes re-use and contains a strong subjective feelings, images timeliness is not strong enough and so on. Then recommendations is given immediately. As this newspaper is hoped to be better, plays an important role and influence in external communication, and makes a great contribution to external communication... |
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